A considerable
part of my career involved speechwriting. I got into it the way most
speechwriters get into it – I fell into it accidentally.
I was working on
a big communications issue for my company, and an executive needed a speech on
the topic. So I was asked to write it. It helped that I had taken speech
courses in high school and college.
Most
communications people don’t like speechwriting. It’s an often thankless task of
dealing with (large) executive egos and someone else always getting, and
taking, credit for your work.
I changed
companies, and almost immediately fell accidentally into speechwriting again.
I was supposed to be in a general PR job, but the division where I was located
had an executive who was on some national United Way committees. My boss was an
advertising guy and hated writing speeches, so I found myself writing a lot –
and I mean a lot – of speeches.
From there I was
moved into the corporate speechwriting group. It was then I decided I was a
speechwriter, and it was then where my disciplined speechwriting started. I was
writing a lot of speeches and papers for executives. I began to read a lot of
speeches by other people. I started to read poetry. I subscribed to professional
newsletters and joined a professional association. I attended speechwriting
seminars and conferences. I went to used book stores and found old collections
of speeches and speech textbooks. I taught myself that the speech doesn’t end
when the speech is over – and there’s a lot more mileage to be gained.
That was called
commitment. I did it to do my job, and to do my job well. I also did it for
self-esteem – to prove to myself and others that I could be among the best
speechwriters in the business.
That commitment
took considerable discipline, and specifically self-discipline. The commitment
to holiness requires something similar but even more profound and
life-changing, because there is a different goal as the purpose.
“We need to work
at ensuring that our commitment to holiness,” says Jerry Bridges in The Discipline of Grace: God’s Role and Our Role in the
Pursuit of Holiness “is a commitment to God, not to our own self-esteem.” And he
points out that we worry more about putting off sinful habits rather than
putting on Christ-like virtues, because we confuse commitment to God with a
commitment to self-esteem.
My commitment to
speechwriting was like that – putting on knowledge, understanding, and
experience. But I also had to unlearn some of my journalism training, at least
for speeches. I had to unlearn writing for the eye.
A commitment to
holiness is like that, too – but putting on Christ-like virtues is critically
important. It’s not about self-esteem. It’s directed away from ourselves and
toward God.
Led by Jason
Stasyszen and Sarah Salter, we’ve been reading The Discipline of Grace by Jerry Bridges. To see what others had to
say on this chapter, “The Discipline of Commitment,” please visit Jason at Connecting to Impact.
Exactly, Glynn! It's not about self-esteem, but about serving God with our gifts and graces, and becoming more Christ-like in the process.
ReplyDeleteBlessings!
I love that you studied poetry as a way to write better speeches.
ReplyDeleteWhat a great example. This idea is a greatly liberating one to me because I see I've had the wrong motivation so many times. Thanks so much, Glynn.
ReplyDelete