Audiences and Communities

Do you write for an audience?

I don’t.

Most of my career in communications focused on writing for an audience. It might be people listening to a speech; it might be people reading a magazine article or a newspaper story. The audience might be people (sometimes angry) assembled for a town hall meeting. Or company employees.

The audience was always uppermost in my mind. If the people you were trying to communicate with didn’t get it, what you were saying didn’t really matter. Over time, even before the advent of social media, my concern with audience led me to discard the concept completely. I began to think more in terms of community – a community of people who, like me, were image-bearers.

To continue reading, please see my post today at the American Christian Fiction Writers blog.

Photograph by John-Mark Kuznietsov via Unsplash. Used with permission.