Tuesday, July 29, 2014

Your Work Matters: When Others Don’t Appreciate

I have a job that sounds exciting—I lead the social media team for a large publicly held company.

Every day is different. No day is like any other.

I can plan my day—schedule meetings, carve out chunks of time to get work done, make phone calls, set aside some time for professional development (when it’s social media, you have to keep up)—and about 10 minutes after arriving at my office, I’ll determine whether or not my plans will hold.

They usually won’t.

One recent Wednesday was fairly typical. On the schedule were several meetings, including two with outside agencies assisting with specific projects, one with the company attorney, and another with a visitor from Africa; a special group lunch featuring an outside speaker; and a 90-minute block of time set aside to review a post for the company blog and review online social media activity associated with our company.

I arrived at 8:30. By 8:40, I could see my plans for the day were out the window. 

To continue reading, please see my post today at The High Calling.

Photograph by Petr Kratochvil via Public Domain Pictures

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