In
Roman times, had there been a bestsellers list, perennial favorites surely
would have included How to be Emperor
Longer than Three Months, Gladiator Games
for Dummies, and How to Profit in the
Coming Dark Ages. In medieval times, I could imagine a title like How to Fight a Hundred Years War in 100
Minutes – and Win. I suppose Martin Luther could have cashed in with Who Moved My Theology or Write a Hymn in 30 Minutes or Less.
The
book publishing genre of “self-help” books has enjoyed a long history, although
I’m not completely positive they extend back to the glory days of the Roman
Empire.
When
I first became aware of self-help books in the bookstore in the 1970s, some of
the best known ones were Passages by
Gail Sheehy; Robert Ringer’s Looking Out
for No. 1; Born to Win by Muriel
James and Dorothy Jongeward (remember transactional analysis?); A Guide to Rational Living by Albert
Ellis; and Leo Buscaglia’s Love.
Self-help
books follow a relatively simple formula: find a common, everyday problem (or
find something that could potentially be a common, everyday problem), break the
problem down into five (or six or seven) components, and then present the three
(or four or five) parts of a solution. A self-help book needs to be written in
simple language; if you can utilize the fable or story approach, even better.
Some
are well written and thought-provoking. Most have their day in the sun and are
then forgotten. But publishers publish them for one very simple reason.
They
sell.
They
sell to a secular audience, and they sell to a Christian audience.
The
question isn’t “Why are they published?” Publishers are in business to make
money, and if the public wants self-help books, then publishers will be there
to meet the demand. We can get all academic and literary about it and sniff our
noses while Who Moved My Cheese sells
millions of copies and extraordinary novels languish, struggling to sell even
500 copies, but the marketplace is the marketplace. And it’s likely that
without the success of Who Moved My
Cheese, a publisher couldn’t afford to take a chance on a novel, no matter
how extraordinary.
The
real question is, “Why do we buy them?”
I
suggest three reasons.
First,
self-help books are invariably about me. They’re not called “self-help” for no
reason. They personalize a common problem, the one that you think that you
alone are experiencing.
Second,
everyone else is reading them. We like to read what everyone else is reading.
We like to read bestsellers. The New York
Times and The Wall Street Journal
don’t publish lists of “The Best Books Selling Virtually No Copies This Week.”
Third,
they offer simple solutions, often by projecting the author’s experience on to millions
of other people. And we want simple solutions to our problems. Difficult
solutions suggest that life isn’t as simple as we want it to be. And they mean
hard work, often for a lifetime, and who wants to do that while you’re
preparing for your 15 minutes of fame?
In Die Empty: Unleash Your Best Work Every
Day, Todd Henry
says “we want the results without the
uncertainty and risk. The hard truth is that there is no real and lasting
success without the potential for failure. The pain of the journey is what
allows you to sustain your success on the other side.” (I should point out here
that while I’ve enjoyed reading
Die Empty,
it
is a self-help book, although
different from the kind I’ve read before.)
This is
not the understanding to which self-help books usually appeal. We want our
problems simply, neatly, and quickly. If we’re honest with ourselves, we know
that simple, neat, and quick solutions to problems rarely if ever exist. Life
is thorny, difficult, and challenging for all of us. It often hurts. It is
often filled with less-than-joyful moments. It is not about walking down the
red carpet at the Academy Awards; that lasts only a moment even for movie
stars.
But life
is worthwhile, and living it well and honorably is worthwhile.
Maybe we
do need a Living Life Well and Honorably
for Dummies.
Actually,
I think we already have it, and it’s been around since Roman times.
This
month, we’ve been reading Die Empty
over at The High Calling. Today
concludes the discussion with a focus on the last three chapters of the book.
To see what others have to say, please visit The High Calling.