You’re a major Christian publisher. You publish a major work
about the Bible, like The Illustrated Bible Handbook. The
immediate potential audience is going to be rather small – academics,
theologians, and pastors. The material within the book, though, has a much
wider potential audience.
But how are you going to convince people, people like me, to
buy an 1152-page book filled with academic essays, even if it’s illustrated?
Maybe you don’t. Maybe you do what Baker Books did, and
select eight rather representative essays, and assemble them as an “e-book
short.”
And that’s how How the Bible Came to Be came to be.
It’s an e-book short version of The Baker Illustrated Bible Handbook.
Both the much longer handbook and the e-book short are
edited by J. Daniel Hays and J. Scott Duvall. Duvall has an essay included in
the e-book, “Bible Translations and the English Bible,” which provides a great
overview of where the English versions of the Bible came from.
Other essays include how the Old Testament canon developed,
the Septuagint, how the Bible has been translated into the languages of the
world, the New Testament canon, what we mean by “inspiration” as in the “inspired
word of God,” and how the New Testament text was written, copied, and
transmitted.
It is encouraging to know that the Bible has more documentary
texts that any other book or literary work of antiquity. It’s also both
interesting and helpful to know why one text is given more weight than another,
how many of the texts were preserved, and what the Dead Sea Scrolls (discovered
in 1947) can tell is us about the Bible.
It’s not likely that I would have picked up and started
reading an 1152-page book. But this e-book short called How the Bible Came to Be makes that 1152-page volume accessible,
and tells a fascinating story on its own.
Photograph by George
Hodan via Public
Domain Pictures. Used with permission.
1 comment:
interesting look at creative packaging
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