Showing posts with label Eloquence in an Electronic Age. Show all posts
Showing posts with label Eloquence in an Electronic Age. Show all posts

Monday, September 8, 2014

The Church and Wholeness


I’ve mentioned before that a large part of my career has been spent as a speechwriter, mostly in corporate communications with occasional (very occasional) stints in politics. One of my favorite books, one that had an enormous influence on the speeches I wrote, especially during the second half of my speechwriting years, was (and is) Eloquence in an Electronic Age by Kathleen Hall Jamieson, published in 1988

Jamieson argued that communications technology, and specifically television, was eliminating traditional political discourse. Television was shrinking our attention spans to 15 seconds or less, with the hallmark of the sound bite, and that this meant that political discourse, and by extension governmental discourse, was becoming increasingly problematic.

While her focus was politics and government, the world of corporate communications was not immune. The television news show 60 Minutes almost singlehandedly changed how corporate executives communicated and gave interviews. Everything became reduced to “three positive message points” and “bridging every question to the positive message point you want to make.”

Keep in mind all of this happened before the advent of the internet, blogs, and social media. The problem of civil and political discourse – being able to discuss problems and issues and come to some kind of resolution or consensus – is becoming something rare and seriously endangered. We appear to have a national government that no longer governs but remains in permanent campaign mode. Sound bites, like slogans, are the stuff of campaigns. They are not the stuff of governance.

A convergence of technology and changes in culture are at the root of our inability to govern ourselves. Life has become a no-holds-barred political campaign.

The church has not been immune.

In Slow Church: Cultivating Community in the Patient Way of Jesus, Christopher Smith, John Pattison, and Jonathan Wilson-Hartgrove say this: “Western culture has been shaped under the ever-tightening grip of technology and individualism, and the trend of modernity has been toward greater isolation from people and places. At the same time, we have been trained well to compartmentalize our lives and narrow our vision. …We reduce life to broad generalities. We approach people not as unique persons created by God but as generic categories: African American, Latino, female, gay, wealthy, homeless, liberal, right wing and so on. We use the labels most often with people who are different than us.”

Culture and technology is tearing us away from each other. The story of God, and the story of the church, is the counter-argument. As the church, we are the reconcilers. And it’s not only about helping people understand the promise of a personal relationship with Jesus Christ, but about the wholeness of life grounded in faith. As the authors of Slow Church point out, “As the people of God, we locate ourselves in the ecological story of God reconciling an interconnected creation.”

They’re not taking the narrow definition of ecology as the natural environment, but the ecology of life as a whole. And this is hard. We’re taught to compartmentalize our lives. What happens at church may or may not have any application to where we work. Our political opinions and preferences may or may not have anything to do with our faith. How we choose to entertain ourselves may or may not have anything to do with what we believe. What happens in society at large or with world events may or may not have anything to do with what we’re taught in church or what we teach ourselves from the Bible.

God calls for reconciliation. Jesus was sacrificed for reconciliation. The church needs to be about the wholeness of that reconciliation.


I’ve been devoting Mondays on this blog to a discussion of Slow Church, which I believe is one of the most important books I’ve read about the church. This chapter is entitled “Wholeness.”


Photograph by George Hodan via Public Domain Pictures. Used with permission.

Monday, November 18, 2013

What Resonates? (It Matters)


Most of my working career has been spent in speechwriting. It’s tempting (the temptation being smugness) to think that the 30 years I spent immersed in speechwriting (roughly 1976 to 1980) were the last hurrah of formal discourse. Television, PowerPoint, and now social media have all had an impact, and not necessarily positive.

Instead of civil discourse, we utilize videos and talking points.

Instead of speeches, we have PowerPoint.

Instead of intelligent conversation, we tweet.

For someone like me, whose day-to-day work occurs online and largely within social media, I understand what we have and what we have lost.

The change was already obvious by the mid-1980s, largely due to television. “Sound bite” had entered the communications lexicon. So had “talking points.” Up to that time, most large companies had speechwriting departments (we didn’t call them teams then). But change was underway. The great corporate restructurings of the 1980s did not spare the speechwriting departments. In 1980, I was one of four full-time speechwriters for the company I worked for. In 1990, I was the sole corporate speechwriter left, and I had supervisory responsibility for other functions.

The conventional wisdom about speeches had become (1) shorter is better, (2) use illustrations like photographs and videos, and (3) be entertaining.

And then I attended an event that turned the conventional wisdom on its head.

In 1992, I attended a speechwriter’s conference in Chicago. One of the speakers was Kathleen Hall Jamieson, a former aide to U.S. Rep. Claude Pepper and now with the Annenberg School of Communication at the University of Pennsylvania. A few years before, she had published Eloquence in an Electronic Age: The Transformation of Political Speechwriting. The book spoke to political and corporate speechwriters alike, and it articulated the unease that many of us speechwriters felt. It wasn’t only speeches and speechwriting that were changing; it was all discourse – corporate, political, academic, and social. And it wasn’t change for the better.

Jamieson spoke with interruption or a break for an hour. A solid hour. The audience was spellbound. No one got up to leave. She finished to thunderous applause. She was asked one question, and spoke for 45 minutes. Forty-five minutes to answer one question, and the audience remained spellbound.

What she said resonated with me and the other 200 people in the room. I still consider it to be one of the best speeches I’ve ever heard. Two years later, I arranged for her to speak at a company conference. She had the same effect. By 1994, many of us could see what was coming with electronic communications technology, and how it was already transforming how we communicated with each other.

Today, I hear and read very few “speeches” as I understood and wrote them. Speakers string together message points and call it a speech. Virtually no one utilizes the tools of rhetoric. Few marshal evidence. Instead we make assertions as emotionally as we can, and it passes for thought leadership.

In Die Empty: Unleash Your Best Work Every Day, Todd Henry talks about the importance of resonance,  which he calls a “valuable clue on the path to performing your best, most unique work.” We each have, he says, “resonant frequencies that we respond to naturally, and when we encounter them in others, their words or actions are amplified in us and we begin to resonate with the other person…Typically, these points of resonance are thematic, not specific in nature. It’s more about the deeper theme their words or actions point to and not just what was said.”

Her words resonated. In the years that followed, I wrote some of the best speeches I had ever written. What she said also had an impact on how I approached social media, and I generally use it in atypical ways.

I still remember that speech. I still remember the room, and being there. The impact was lasting.


Over at The High Calling, Laura Boggess is leading us in a discussion of Die Empty. To see what people are saying about this section of the book, please visit the site.



Photograph by Peter Griffin via Public Domain Pictures. Used with permission.