In 1970, Congress passed legislation to create the Newspaper Preservation Act. The act exempted “joint operating agreements” (JOAs) from antitrust law, and in effect allowed two competing newspapers to share the same business operations – printing presses, buildings, advertising operations, distribution methods – as long as the news operations remained separate and competitive. It was touted as a way to preserve competition between newspapers, especially in cities with two (or more) newspapers. The legislation had been introduced after the Supreme Court found a joint operating agreement in Tucson, Arizona, to be a violation of the Sherman Antitrust Act.
The intention was (seemingly) laudable – preserve newspaper competition. What followed was very different from the stated intention. Other forces were at work. The economic foundation of traditional journalism was changing rather profoundly, and this was in the days before the internet. Joint operating agreements proliferated across the United States; the St. Louis Post-Dispatch and the St. Louis Globe-Democrat operated under one. But St. Louis couldn’t support two newspapers, and eventually the Globe-Democrat, after being sold, shut down in 1986.
To continue reading, please see my post today at Dancing Priest.
Top photograph by Cason Asher via Unsplash. Used with permission.
No comments:
Post a Comment