We planned it, designed it, found stories for it (we still called them stories back then, not content), and staffed it.
We did three things right.
We set everyone’s mind at ease by starting small – a test group of 100. That’s what Chip Heath and Dan Heath, in Decisive: How to Make Better Choices in Life and Work, call “ooching,” or trying things on a small scale before you go all out.
To continue reading, please see my post today at The High Calling.
Photograph by George Hodan via Public Domain Pictures. Used with permission.