Twenty
years ago this summer, I was having a series of meetings with the
then-company’s IT people. We wanted to do an email newsletter for employees; IT
did not want us to do that. “It will crash the system,” we were told. “This
will harm all of our computer systems,” they said. I even heard vague hints
that our overtaxing the email system could lead to financial chaos and cultural
collapse in the West.
We
took the risk and started our newsletter. Nothing bad happened. In fact, the
email system handled the news letter just fine, thank you. Nothing even minor
happened.
The
first lesson we learned was to look at dire claims of disaster with a skeptical
eye. The second lesson was that an email newsletter was work. Despite the
appearance of ease that bytes and pixels seem to promise, nothing was easy
about an email newsletter. And we learned that, if employees liked the
newsletter (and they did), our work for employees soon found itself far outside
the company. Imagine – they forwarded the newsletter to friends, sales
prospects, academics, and just about anyone else they thought might find it
interesting.
Photograph by Charles Rondeau via Public
Domain Pictures. Used with permission.
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