Last year, a friend of mine asked for advice. His organization was being relentlessly criticized on social media, and most of the criticism was unfounded. He said the criticism could be easily answered—except for one problem.
His organization wouldn’t let him mount a defense. The strategy was to emphasize only positive things and look to others to defend the organization. But no one was doing that—they were waiting for the organization itself to act first.
What could he do?
We talked. I suggested some small action so as to be almost unnoticeable—select one of the criticisms, answer it, and see what happened. He eventually tried it.
To continue reading, please see my post today at The High Calling, where I'm discussing part 2 of Decisive: How to Make Better Choices in Life and Work by Chip Heath and Dan Heath.