Tuesday, May 10, 2011

Throw Out the Marketing Campaign

Every customer is a potential reporter, and every employee is a potential marketer and customer service person. The world of business has profoundly changed -- it's not about brands and logos any more; it's about people and relationships.

To read more, see my new post, "Throw Out the Marketing Campaign and Start a Real Conversation," at The High Calling.

1 comment:

Karen Kyle Ericson said...

This is a good post. I think you're right on this. I look now for customer service more than a logo. Our trust in big names has gone. Very thought-provoking. Thanks!